Rebranding a custom skin company around the belief that what covers your device tells a story, and the brand needed to tell one worth hearing.
With Tristan Rumery and Tulio Pinto
Category:
Branding
Client:
Skinit @WKND Digital
Location:
Sacramento, US
Brand Origins.
Skinit exists because personalization is more than a feature: it's a form of expression. The brand was built on the idea that the devices people carry everywhere deserve to reflect who they are. Not through generic templates or trending patterns, but through deliberate, personal choices.
What started as a custom skin company became a platform for self-expression - a space where every phone, laptop, or console becomes a canvas for identity. The rebrand needed to honor that origin while giving it a voice that felt as intentional as the act of customizing itself.
Frame it, fill it, own it.
The original Skinit symbol was kept and optically refined - but its role changed.
The S shape works as both a frame and a surface: it crops into lifestyle imagery to place the brand around people, and it fills with licensed artwork to become a skin itself.
It's a mark that doesn't just represent customization - it performs it. Every application is a new version of the same shape, shaped by whoever's using it.
Loud & Personal.
The identity system was built to flex. A bold, condensed typeface carries campaign headlines where type and image merge -letterforms filled with photography, skins breaking out of the frame.
The green accent punctuates without dominating, and the chevron brackets act as a recurring gesture of choice and navigation.
From OOH to Instagram to the e-commerce experience, the visual language stays loud, direct, and personal - matching the energy of a brand that hands the design over to its audience.
